Personalization.

Because Direct Mail Solutions understands the positive impact that personalization has on response rates, we offer an extensive assortment of custom options.  Personalization begins with the the data that you supply for us or we provide for you.  Our genderizing service enables you to address each recipient individually in the salutation and throughout the body of the text.  We also offer data appending, which permits DMS to link external information to your piece.  Customized cash strings, which target individuals based on their giving history, are a popular feature, especially among our non-profit clients.  This strategy increases response rates because it requests an amount tailored to each donor’s giving capability.  We can help you target prospects based on where they live as well.  For example, DMS could make your piece mention important events in an area or even refer to a recipient’s Senator or Congressman.  The possibilities are endless: if you can provide the data, we can use it to complement your mail piece.

Direct Mail Solutions’ sophisticated production capabilities significantly augment our data processing offerings.  Our high-speed lasers allow us to customize each piece without sacrificing our production speed.  For small quantity or fulfillment work, our cut sheet lasers offer both simplex and duplex printing.  The duplex printing feature gives you the option of personalizing both sides of your piece.  Our continuous lasers have both roll-to-roll and fan-fold capabilities as well as an in-line bindery option.  Simplex and duplex options are available on these machines as well.  These features provide speed, accuracy, and customization for larger quantity jobs. 

Matched mailing with a closed face envelope is yet another personalization alternative. Our imaging systems allow us to personalize the outside envelope with a variety of fonts and colors.  There is no better way to catch someone’s eye than with a red tagline containing his or her name or a blue handwriting-style font used to address the package.  These additional touches will differentiate your package from other mailers, allowing you to be successful in your client acquisition and retention goals.